JUNE 2023
DANA-FARBER CANCER INSTITUTE
This archived project attempted to create a centralized, official microsite for Dana-Farber’s history—replacing scattered, unverified sources with a trusted, engaging experience. The content was organized into three pillars: History, Research, and Impact, supported by clear navigation and rich visuals. Though completed in 2023, the microsite is no longer live due to a broader brand overhaul.
Project Overview
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Dana-Farber’s history was scattered across unofficial sources like Wikipedia and AI-generated summaries, leaving users with inconsistent, incomplete, and often inaccurate information. With no centralized, verified destination for the Institute’s legacy, users struggled to find trusted context. The existing content was difficult to navigate, lacked narrative structure, and failed to support meaningful engagement with the brand’s rich history.
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Redesign the timeline as a responsive microsite that elevates storytelling and user experience. The new solution needed to clearly communicate Dana-Farber’s legacy, allow users to explore both high-level milestones and in-depth moments, and provide a rich, visual content experience—all while remaining easy for internal teams to update and maintain without ongoing third-party support.
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The project began as a timeline concept but quickly evolved into a full microsite once it became clear that Dana-Farber’s legacy couldn’t be told through dates alone. To create a more meaningful and engaging experience, the content was restructured around thematic pillars: History, Research, and Impact.
Information was intentionally broken into digestible sections—highlighting Dana-Farber today, major research milestones, the story of the Jimmy Fund, and key collaborators. This approach provided users with entry points tailored to their interests while maintaining a cohesive narrative. The microsite format allowed for a richer content experience, more dynamic visuals, and long-term scalability.
